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Work That Delivers.

A look at the work I’ve designed, built, and led.

This Website

This Website

What it took to build this very website from entirely custom HTML, CSS, and JavaScript code.

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Email Performance

Email Performance

See how my experience managing email marketing campaigns doubled CTR in 18 months.

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Journey Migration

Journey Migration

The process it took to migrate deeply integrated email journeys from Salesforce CRM to Salesforce Marketing Cloud.

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Website Migration

Website Migration

Consulted on a website migration from Wix to Shopify to maintain SEO strength and imporove its technical foundation.

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Lead Nurturing

Lead Nurturing

Turned contest submissions into long-term revenue streams by creating warm lead nurturing email funnels.

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Waste Reduction

Waste Reduction

Recognized and corrected inefficient processes with fulfmillment systems, saving over $88,000 in annual shipping costs.

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Data Forecasting

Data Forecasting

Generated clear understandings of a highly complex system and successfully projected member mailing data to quantify over $150,000 in waste.

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DAM Standup

DAM Standup

End-to-end implementation of a Digital Asset Management tool for enterprise use, integrating with key organizational functions.

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Asana Efficiency

Asana Efficiency

Established templated project bundles to automate crucial operational bottlenecks.

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Project Adaptability

Project Adaptability

Built numerous Asana projects with tight deadlines and turnaround times of less than a day to meet key healthcare dates.

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Website Redesign

Website Redesign

Led and managed full website redevelopment including redesigns and CMS migrations.

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SMS Standup

SMS Standup

Oversaw implementation of SMS texting platform to the current MarTech stack, expanding cross-channel capabilities while maintaining TCPA and CTIA compliant.

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© Kyle Hetherington