I began my career in marketing, but quickly shifted toward the technical foundation behind campaigns - learning to code,
analyzing data, and managing the tools that keep operations running. As I took ownership of key platforms like Salesforce Marketing
Cloud, Asana, Clarity, Bynder, and Relay Network, I found myself driving process improvements, leading cross-functional initiatives, and
coordinating technical work across teams.
That progression evolved into a Tech/PM style role where I bridge strategy, systems, and
execution. I’m motivated by making complex workflows simpler, smarter, and more effective through a mix of marketing insight and
technical expertise.






Web Development |
I’ve built numerous custom landing pages, web components, and widgets - including this fully coded portfolio. Focused on clean structure, responsiveness, and performance, my development work supports marketing, automation, and analytics systems across teams. |
Data Forcasting |
I use trend modeling and historical analysis to project performance and operational outcomes, including an initiative that quantified over $150K in annual savings. These insights drive strategic planning and prevent operational blind spots. |
Lean Efficiency |
I apply Lean-focused process optimization to eliminate waste and streamline workflows, including an initiative that reduced operational costs by $88K annually. My approach balances data, systems thinking, and continuous improvement. |
Lead Funneling |
I design lead nurturing journeys that build engagement over time and feed quality leads into downstream funnels and campaigns. Immproving readiness, segmentation, and overall conversion efficiency. |
Project Management |
Across system implementations, process improvements, and cross-functional initiatives, I lead structured planning, scoping, and execution with a balance of technical understanding and strategic clarity. |
Email Marketing |
I’ve managed multi-channel email operations in Salesforce Marketing Cloud, building segmented journeys, automated workflows, and lifecycle messaging that connect directly to broader marketing and operational goals. |
Data Analytics |
I turn complex data into clear insights using GA4, SQL fundamentals, dashboards, and martech analytics to guide decisions and uncover optimization opportunities. My work often informs strategy, automation, and process improvements. |
Systems Ownership |
I manage and optimize core organizational systems - overseeing configuration, automation, integrations, and cross-team support to keep marketing and operational workflows running smoothly. |
© Kyle Hetherington