× Home About Me Skillset Case Studies Contact
Optimizing digital ecosystems through data, architecture, and automation.

Who I Am

Get to know where I came from
and where I'm going.

Work That Delivers

Case studies showcasing efficiency,
insights, and smart execution.

See What Others Say

Real testimonials. Real people.
See what it's like to work with me.

Who I Am ↓

I began my career in marketing, but quickly shifted toward the technical foundation behind campaigns - learning to code, analyzing data, and managing the tools that keep operations running. As I took ownership of key platforms like Salesforce Marketing Cloud, Asana, Clarity, Bynder, and Relay Network, I found myself driving process improvements, leading cross-functional initiatives, and coordinating technical work across teams.

That progression evolved into a Tech/PM style role where I bridge strategy, systems, and execution. I’m motivated by making complex workflows simpler, smarter, and more effective through a mix of marketing insight and technical expertise.

Verified Expertise ↓

See which platforms I have the most hands-on knowledge in.

Proven Skillset ↓

Web Development

I’ve built numerous custom landing pages, web components, and widgets - including this fully coded portfolio. Focused on clean structure, responsiveness, and performance, my development work supports marketing, automation, and analytics systems across teams.
View Work →

Data Forcasting

I use trend modeling and historical analysis to project performance and operational outcomes, including an initiative that quantified over $150K in annual savings. These insights drive strategic planning and prevent operational blind spots.
See Impact →

Lean Efficiency

I apply Lean-focused process optimization to eliminate waste and streamline workflows, including an initiative that reduced operational costs by $88K annually. My approach balances data, systems thinking, and continuous improvement.
See Results →

Lead Funneling

I design lead nurturing journeys that build engagement over time and feed quality leads into downstream funnels and campaigns. Immproving readiness, segmentation, and overall conversion efficiency.
Explore Examples →

Project Management

Across system implementations, process improvements, and cross-functional initiatives, I lead structured planning, scoping, and execution with a balance of technical understanding and strategic clarity.
See Projects →

Email Marketing

I’ve managed multi-channel email operations in Salesforce Marketing Cloud, building segmented journeys, automated workflows, and lifecycle messaging that connect directly to broader marketing and operational goals.
See Examples →

Data Analytics

I turn complex data into clear insights using GA4, SQL fundamentals, dashboards, and martech analytics to guide decisions and uncover optimization opportunities. My work often informs strategy, automation, and process improvements.
Explore Data →

Systems Ownership

I manage and optimize core organizational systems - overseeing configuration, automation, integrations, and cross-team support to keep marketing and operational workflows running smoothly.
See Systems →
References Coming Soon...

Let's Talk

© Kyle Hetherington